| OK, but I can get cheaper all-natural soaps in the health food store. They smell nice and look beautiful. Why is Comfort Soap worth more? |
 Health food store soap is made with one or more of three base oils: coconut, palm and olive. Many are lightly scented with essential oils or fragrance oils. Given the marketing costs and retail markup, they can’t use the ingredients soapmakers like me use. They would be charging $20 a bar. My soaps typically include extra-moisturizing ingredients like avocado oil from Mexico, Shea Butter from Africa, and Kukui Nut Oil from Hawai’i. Not to mention Hazelnut, Jojoba, Apricot Kernel, and other really moisturizing but expensive ingredients. I also add these moisturizing oils by the cup-full, not teaspoons. I guarantee that you will feel the difference.I keep costs down by selling directly to my customers, and marketing only through word of mouth and craft shows. And I’m not looking to build a cosmetics empire. I’m going to be in my kitchen turning out bars of the best soap you’ve ever used. It’s my passion. |